Bryn is Managing Director at Hike, where he has spent the past year leading marketing before taking responsibility for the wider business, with a clear ambition: to level the playing field for small businesses.
His focus is on helping business owners compete and grow without having to rely on expensive agency retainers or build an in-house specialist team for every area of marketing.
Bryn is particularly passionate about the rapidly changing way customers discover businesses. Search is no longer simply about appearing on Google. Customers are increasingly using Google Maps, reviews, ChatGPT and other AI-powered answer engines to decide which businesses to trust and buy from. His work at Hike is focused on helping small businesses understand this shift and make sure they are visible wherever their potential customers are looking.
Before joining Hike, Bryn spent more than a decade working in the agency world. He led Digital & Social at Punch Communications and previously headed up Digital Marketing at SFM, developing strategies across content, paid media, creative and digital marketing for major brands including Apple, Beats by Dre, Barclays, John Lewis, Dior and Peloton.
Alongside his agency career, Bryn also has first-hand experience of running a business. He co-founded and built Superfly, a hospitality business, from the ground up. That experience gave him a practical understanding of customers, commercial pressures, margins and the realities of running a growing business — lessons that have strongly influenced the way he approaches marketing and product development today.
At Hike, Bryn is focused on making SEO and AI visibility easier to understand and more accessible for busy business owners. He believes marketing should be measured by the customers and opportunities it creates, rather than vanity metrics that look impressive but have little impact on the bottom line.
He regularly writes and speaks about AI search visibility, small business growth and the changing world of search, helping business owners understand what the move towards “search everywhere” means for them and how they can take advantage of it.
With a combination of senior agency experience, major-brand marketing knowledge and genuine experience of building and running his own business, Bryn brings both strategic expertise and a practical understanding of what small business owners actually need.